Have you ever had a client that was just fine talking to them a few minutes before their photography session and then when it is time to take pictures they tense up and their smile is not genuine? There are some people that are just naturally awkward in front of the camera and don't know what to do. Unless they are a professional model they aren't going to know what to do. There are ways to help your clients feel more comfortable and at ease when it comes time for them to get in front of the camera. Helping them feel at ease and comfortable starts before you meet for their session. I'll go over some tips to help your clients. I'll even go over some tips to help us as photographers.
Before The Session
After they have booked a session I will talk with them a bit. A few weeks before their session communicate with them through email. If you want to be more personal text them or message them on Facebook messenger. Ask them which they prefer or try a way you prefer to communicate and see which way they go with. I personally will communicate with them through Facebook messenger. I will talk to them about what they are wanting or what they are envisioning. Not only will I talk to them about things that are related to their session but I will talk to them about what they do for work, their kids, just normal everyday things that friends would talk about. I want to be personable with them. I will also typically send them a questionnaire with questions that help me get to know them better. It also has questions related to their session.