Amazingly enough there is a right and wrong client for every photographer. Most photographers do not want to take on every person that contacts them for a session. You may be thinking that is crazy and photographers should take anyone willing to pay. But you will find out shortly sometimes it’s just not worth it.
I run a business, I make money from this business, I use the money for things my son and I need. It's just like any of your other 9-5 job but it's a lot more work because once I’m done with the actual photography session I am far from done. Even before the session, I have been contacted by the client so we have conversed several times. Then I have to make sure I have the right contract and get that sent out. I have to do all the designing of advertisements and posting of those ads. I may not have had to create an ad for the session my said client has booked for but it still has to be done for other sessions or for the business in general. What I'm getting at is the right client for you will admire and like(hopefully love) your work, hire you, pay the price, purchase the prints and/or products. They will post their images with your logo and not crop it so it can’t be seen. They will do this so that they can show off the images that are and be proud of the way they look PLUS make sure the logo can be seen. They can go further and give the photographer credit in the description of the image or better yet make a post thanking the photographer and writing something positive about working with them. These clients are the ones that I made my Referral Program for. I greatly appreciate these clients and want to thank them in my own way. The wrong client will make the excuses that they can't pay X amount right now, this and this isn't working, I don't have the time. Another thing with what I feel is the wrong client is you only see them when there are free sessions being given away. I feel like the right client will book a session and even take advantage of whatever special is being offered. Here's the thing, most photographers have their pricing on their web site or Facebook page. If you can not commit to those prices please move on and don't waste the time of the photographer and all the work there is beforehand just to have an excuse. And please don't try to get a discount. I run specials quite often but you can't always bet on those specials so don't wait. You never know when another special will come along. I understand money is tight but if it is then don't inquire about a session unless you can commit at that time or in the near future. Again, I understand that money can be an issue but talk to your photographer about a payment plan, most will do those for you. I know that I am definitely MORE than willing to work with you on a payment plan. Don't just tell the photographer some excuse because then you don't seem like the right kind of client and surprisingly photographers do communicate with each other. These trends could also make a photographer turn down a client, and yes it's happened. I don't intend any of this to sound rude but photographers are not running a photography business for the fun of it. Don’t get me wrong, I thoroughly enjoy it but it also a means of income too.
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September 2018
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